WebThe emphasis for this thesis will be television advertisements, because of the many elements of television, sound, colour, sight and motion that aid the presentation of the WebAdvertisement essay topics may focus on topics like: an analysis or critique of a certain advertising campaign, how cultural differences and diversity influence advertisements, WebAug 27, · Consumers are influenced by advertisements in both positive and negative ways. This essay shall delve into the ways adverts affect the common man and suggest
Essay on Advertising: Top 9 Essays | Product Promotion | Marketing
The term has been defined differently by different authorities but more or less convey the same idea. According to W. The message called an advertisement is disseminated through one or more media and is paid for by an identified sponsor, essays on advertisements. Advertising is a specific attempt to popularise a specific product or service at a certain cost. According to Prof. Thus, it can be stated that advertising is the principal method of demand creation. iv Securing action, advertising is effective in the first three steps, while salesmanship goes in for securing action.
Essay 2. Objectives of Advertising: Advertising is aimed at selling something, whether a product, or service, or an idea. The primary object of advertising is to make the consumers aware as regards the availability and usefulness of a particular product or service. The objects of advertising, as listed by Mathews, Buzzel, Levitt and Frank, are as follows:. Essay 3. Salient Features of Advertising: The concept, content, and scope of advertising reflect the following salient features:. It is a paid form of non-personal communication of ideas car goods or services by the business firms.
It is a record containing visual or oral messages through which an advertiser wants to convey. Advertising may be broadly classified from the points of view: business aims, coverage, users, and nature of appeal. Where advertising is aimed at introducing a product or service which has been newly developed or invented, it is known as primary demand advertising. Such advertisements are directed towards a class of customers for products like cars, washing machines, refrigerators, T. This is also described as selective essays on advertisements advertising. Where advertising seeks to cash in on the popular brand of a product, such as Dalda, Amul Milk or Butter, Red Label Brooke Bond Tea, it is called product advertising. Essays on advertisements the other hand, where it is aimed at capitalising on the name of the manufacturer, who is reputed to produce quality goods, such as Tata, D.
Institutional advertising is sponsored by the producer or manufacturer. Its purpose is to create goodwill towards the institution. This may be sub-classified into three heads like patronage advertising, public relations advertising, and public service advertising. Where advertising is sponsored jointly by the manufacturers, wholesalers or dealers and its cost is borne by them, it is cooperative advertising, essays on advertisements. This type of advertisement is found in the case of products like electric fans, T. sets, etc. Where advertising aims at increasing the sales of any product or service, it becomes business or commercial advertising.
It may be selective depending upon the product types such as farm products, professional doctors, engineers, architects, and accountants also fall under this classification. This is undertaken by charitable institutions for raising public donations or funds to meet certain special purposes. The advertising circulated to a defined area is local advertising. National advertising, meant for the entire national, is limited within the boundaries of a country. International advertising covers either the whole globe or continent or a specific foreign country. The advertisements relating to domestic or household items fall under consumers advertising.
The advertisements relating essays on advertisements the products which are usually consumed by the industries are industrial advertising and the trade advertising relates essays on advertisements a particular trade of wholesaling or retailing. These categories are not exactly the types of advertisements. Essays on advertisements fall within the categories of product or brand advertising and are aimed at selective demand advertising. Rational advertising, while explaining the medicinal quality or other characteristics of a product, is done for cosmetic and perfumes.
Emotional advertising attempts to focus the image of a product by attaching an emotional feeling of at consumer. For example, the advertisement of a Lux-Soap, being, used by a glamourous movie star, essays on advertisements, raises emotions in the minds of younger girls or housewives. Essay 5. The advertising process consists of the following steps and each of them virtually is a decision-making process:. There are many objectives, some are immediate, e. to increase the sales or to retain the market, while some ultimate, e. essays on advertisements a new demand, fighting out a competitor, etc.
There are other types of goals also—calling the attention of the buyers or dealers to a new price structure or a new showroom or to build morale of the sales force because if there is extensive advertisement the sales force is strengthened to mate approaches to the buyers, essays on advertisements. The concern essays on advertisements prepare a specific budget for advertising expenses. This is a vital step in the process. d Whether it is a budget for a routine advertisement or a campaign advertisement and what type of campaign. d To spend as much money as will be required to fulfill the ultimate objective. Different mathematical models are prepared for the purposes.
There is invariably a message in every advertisement copy which attracts the readers. As time passes new types of copies have to be created for new excitements and to fit in changing circumstances. Generally, pictures are used because pictures are more attractive and explanatory than words. Pictures may be of the product with their outer and inner viewsof the factory, of a user, of a popular figure like a film artist or a player, etc. recommending the product, etc. Different colours are used, whenever possible. Advertising agencies engage expert copy writers who have imagination and knowledge and commercial artists for the purpose. Perhaps it is more important to select the media or channels through which the message will be communicated.
The different media are: newspapers, journals, posters, handbills, cinema slides, hoarding, radio, television, etc, essays on advertisements. Besides, there are calendars, diaries, various kinds of small gifts in the forms of stationery goods like paperweight, essays on advertisements, penholders, desk calendars, etc. All these collectively are known as publicity media, essays on advertisements, not exactly advertising media. Direct mailing of catalogues and price lists essays on advertisements mostly done for mail order business is an effective device. For a very big concern with a wide range of products and varying market, computer is used for decision-making in essays on advertisements selection and mathematical models are prepared.
Advertising must be done at the proper time when there is a buying spree essays on advertisements the customers in case of fashionable goods or gadgets or at the beginning of the season in case of seasonal products, essays on advertisements. Advertisements of clothes, transistors, hotels, etc. All the decisions as discussed above must have to be implemented, essays on advertisements. Some firms have a separate publicity department and appoint publicity officers to look after the execution of the decisions, essays on advertisements. In majority cases publicity officers are not asked to execute the decisions but to participate, as experts, in the decision-making process but the implementation is done through Advertising Agents. In many cases, the producer prepares the budget and determines the goals but leaves the remaining process of advertising in the hands of the advertising agents, who take commission on the total expenditure as well as service charges and direct costs e.
This is the Controlling function of the advertising process. Such evaluation is necessary because on the basis of experience the next phase of advertising will begin. If necessary, modifications have to be made. Potential buyers are individually asked of their opinions about or reactions to the advertisements released. Potential buyers are tested as to whether they remember essays on advertisements advertisements and were impressive to them. Different addresses of the concern are given in the copies of advertisement or coupons are attached to the copies which have to be filled in, detached and sent to the advertiser for further enquiries or orders, essays on advertisements.
It is watched, orders or enquiries are coming in what number to what addresses or coupons are being sent detached from which newspapers essays on advertisements journals. The advertiser gets an idea which media are more effective. Advertisements will be repeated or intensified through the more effective media, essays on advertisements. Essay 6. Importance of Advertising: It is advertising that enables the businessman to make continuous mass production for the wide international market. Not only does it convey sales information to potential buyers far and near, it contains positive force determining the action of buyers as well. It applies a veiled method of persuasion to secure patronage for the product.
Essays on advertisements ensures the introduction and acceptance of a new product in the essays on advertisements. In the case of existing products, advertising has paved the way for a steadily rising flow of goods to the market. Advertising is a potent and recognised means of sales promotion. In the modern business world, it is one of the important functions that increases sales, persuades dealers, increases per-capita income, enhances receptiveness of a new product or model, eliminates seasonal fluctuations and raises the standard of living, essays on advertisements.
The relatively insignificant amount with which this marvellous result can be secured has made advertising a boon to the businessmen. Advertising enables the manufacturer to expand the market for products by creating new markets and retaining existing ones. It carries repeated sales messages to millions of buyers and brings customers from remote or inaccessible areas. Through advertising, manufacturers can appeal directly to consumers and influence their buying habits. Consequently, buyers and producers are freed from the clutches of middlemen. It helps to overcome old habits of the consumers and to educate them in the use of new products, or in the new use of existing products, essays on advertisements.
Seasonal fluctuations in demand are eliminated by advertising. Because of creating a steady demand, it has made continuous production more certain and effective. Advertising speeds up sales and production turnover. Through a large volume of business, it lowers both selling and production costs. As a result, advertising in many cases has reduced the selling price of goods. Manufacturers invariably maintain essays on advertisements prices of advertised products.
The Psychology Behind Good Advertising
, time: 9:30Short Essay on Advertisements - words | Guide to Writing
WebAug 27, · Consumers are influenced by advertisements in both positive and negative ways. This essay shall delve into the ways adverts affect the common man and suggest WebAdvertisement essay topics may focus on topics like: an analysis or critique of a certain advertising campaign, how cultural differences and diversity influence advertisements, WebJun 20, · The first essay is a long essay on the Advertisements of words. This long essay about Advertisements is suitable for students of class 7, 8, 9 and 10, and also
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